FanMaxx helps universities own their fan relationships, deepen year-round engagement, and increase revenue per fan.
Revenue sharing, rising coaching salaries, and the facilities arms race demand new sources of revenue. The opportunity starts with the fans you already have.
The opportunity
Today, fan engagement, purchases, and giving happen across disconnected systems. FanMaxx connects those interactions to help universities better understand their fans and create new revenue opportunities across ticketing, commerce, giving, and sponsorship.
Your university owns the fan relationship.
The platform
FanMaxx brings the fan experience and your university’s engagement tools together. Your team can manage content, understand fan activity, and identify opportunities to grow revenue while working with the systems you already use.
For your university SEE THE OPPORTUNITY
UNIVERSITY WORKSPACE Concept · sample dataYOUR UNIVERSITY / INSIGHTS
Your audience, across the selected period.
More reasons to come back.
Different moments. One relationship.
For your fans
YOUR TEAMS. YOUR EVERYDAY.
Following Basketball + Football
YOUR LOYALTY, RECOGNIZED
25 points to your next reward
One question. One step closer.
Reach 1,500 points. Make it yours.
SATURDAY · 7:00 PM
WITH YOUR CREWNECKComplete the look.Add the classic cap · $16Example ticket. No location access.
THE FINISHING TOUCHWITH YOUR CREWNECK
A little more team spirit. An everyday favorite.
Concept only. No purchase is made.
Your university. Your experience.
FAN MEMBERMAKE IT YOURS
Your picks shape the stories you see.
Example profile. Preferences stay in this preview.
THE PEOPLE BEHIND THE GAME
Before the lights come on, a team comes together. The early starts. The extra reps. The small moments that make game day possible.
Mark as read · earn 10 pointsA sample story for this concept.
Beyond game day
FanMaxx helps universities build year-round relationships across every sport. Relevant content, rewards, and experiences give fans reasons to return and create more opportunities to attend, purchase, give, and connect with sponsors.
Fresh content, daily challenges, and rewards that bring fans closer to their teams, all year.
Turn fan passion into merchandise purchases, loyalty, and experiences worth returning for.
Bring tickets, concessions, and stadium essentials closer to the fan.
Deepen donor relationships and help fans support the programs and student-athletes they care about.
Built with AI at its core, FanMaxx learns from fan engagement to deliver more personalized experiences and help universities identify new revenue opportunities.
For your fans
For your university
Every response is a chance to learn.
Existing systems
Bring your existing platforms and partners into one fan experience, under your university’s brand. Get more value from the systems you already use.
Your teams, your rewards, your game day.
Connected through FanMaxxOne connected fan experience.
Your university owns the fan relationship.
Experience building platforms, growing sports brands, and creating revenue.
Company building
Co-founder and CEO of Vehix, acquired by Comcast. Co-founder and President of placemedia, acquired by Altice. Developed an early mobile fan engagement platform for University of Utah Athletics.
AI & platforms
Former CTO of Vehix, acquired by Comcast. Enterprise AI and platform architect building FanMaxx’s AI foundation.
Product & experience
Lead product architect for FanMaxx and the original mobile fan engagement platform developed for University of Utah Athletics. Designed 1,000+ digital experiences. His work includes a Marvel Entertainment VR demo through Immersive History.
Engineering & UX
Leads frontend engineering and user experience for FanMaxx, with a focus on AI integrations, content, and engagement.
Advertising & revenue
Former EVP at Fox Networks. Led $3.8B in advertising revenue, with decades of experience turning media rights into revenue.
Published perspectives
Sports & entertainment
Leadership as Executive Chairman of Logitix, CEO of the Harlem Globetrotters, and CMO of WWE.
Published perspectives
Media & sponsorship
Previously President of Advertising and Sponsorship Sales at NBC Sports & Olympics. Built and closed $10B+ in advertising and sponsorship deals.
Published perspectivesCompany names reflect team members’ professional experience, not FanMaxx partnerships or endorsements.
Insights
Perspectives on the business of sports, from the people building FanMaxx.
Explore all insightsWhy year-round participation and a better understanding of fans can create new value for universities.
A case for growing new revenue through stronger fan relationships and year-round engagement.
The college-athletics articles were published under the authors’ Field Level Advisory Group affiliation.
Discover how FanMaxx can help your university build stronger fan relationships and increase revenue per fan.
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